Piracy and theft of content stored on physical discs is a major headache for both content owners and retailers. The problem is, once content is on a disc it can be viewed and copied, so stealing it from a retail store or disc manufacturing facility is worthwhile for the thief. A new technology is currently being looked at by the (EMA) that may make such thefts completely pointless without the need to introduce new DRM on the discs. Instead, the disc would need to be activated at the point of sale before the content is accessible. In other words, if you don’t pay for the disc it’s not worth having. In order for this new activation system to work hardware would need to be installed by retailers at stores and the EMA is currently looking into how feasible this is. In terms of revenue the EMA state that, based on research, such a security measure could see sales revenue increase by $6 billion and costs reduced by $800 million.
Read more at Matthew’s Opinion Security solutions like this are great because they have absolutely no impact on the customer buying the disc. If you pay for the disc it works and you carry on as normal. Fsx service pack 1 no cd.
It also has no effect on the second-hand market as the disc remains active after the initial sale. The big impact is for the retailer and content owners who would count thefts as just a lost disc rather than a film, music CD, or game, in terms of real value. When we see content appearing on file sharing networks before release then the leak/theft has to come from within the manufacturing and distribution pipeline. If that whole process only dealt with discs that needed activating then there is absolutely no point in stealing. Pirates would need to actually buy a copy of the content they want to copy and pay for it before uploading. If this activation system does get implemented then the activation hardware is the important area that needs to be monitored.
As long as the activation units remain something only retailers can get a hold of then the system will work. The other threat is someone cracking the activation system, but even then, if it requires a scanner not many people are going to have the ability to activate a disc. Uh, why bother? How many CD’s are sold at retail these days?
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Many independent stores have already gone out of business, and most large chains are already scaling back the number of CD’s they have in stock. Most CD’s I buy, I.HAVE. to buy from the web, or I buy digital downloads, because those albums are not in stock at any store that I would reasonably drive to. And for the few retail stores that still carry CD’s, tell them that they have to spend money on some fancy activation equipment, and they’re more likely to just drop CD’s.
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